ZoeWees Threapy Motion Album Art

Crescent Creative approached me with the task to create an album motion piece from existing artwork for the artist ZoeWees. This would go at the top of the album page in Apple Music and needed to have subtle looping movement.

Motion Designer

In collaboration with
Crescent Creative

Breakdown of layers

Development Breakdown

Starting off I created a clean plate, without the subject in the photo.

This took quite a bit of work within Photoshop to get looking close enough to the source. I then cut out ZoeWees and selected a few different strands of her hair to have flow in the breeze, and cleaned them up by hand.

I then took the layers into After Effects, where one by one I animated the strands of hair using parented nulls as a rudimentary rig. After this I layered up a few pieces of atmospheric stock footage, then I warped the window projection with a displacement map to give the impression of heat waves, and added a layer of dithering to help blend all the separate layers together.