Flo Health
Paid UA social ads
2D MOTION DESIGNSOCIALMARKETING
I joined Flo Health toward the end of 2025 as a freelance contractor to help their Creative Services team produce paid social ads for user acquisition. It began as a three-month engagement, but multiple extensions quickly rolled into a full-year run.
Each two-week sprint came with six to ten scripts that I would then take from style frames and storyboards all the way through to animation, audio, and final delivery to the testing team. I also handled localisation for up to five languages at once - not always an easy task when some languages require more room for text!
Motion Designer
Editor
Storyboard designer
Breakdown of the gas pipeline 3D render
Examples of work
Breakdown of the stocks & shares price graph sequence
Because I was embedded with them for a full year, I churned out a massive volume of campaign-ready assets.
The storyboard frames you see here highlight how I quickly locked in concepts before moving into production, which kept us pumping out high-performing short-form videos tailored specifically for paid acquisition platforms like Meta and Google.
