Financial Times MSOIA

An ad campaign for Financial Times: Make Sense of it All

2D MOTION DESIGN3D MOTION DESIGNADVERTISEMENT

The purpose of this video is to show how every story in the news is linked to another, and how this world is more connected than ever.

For this I was part of the design team. We used some graphical shots, in conjunction with a series of stock footage to represent the varieties of news subjects that FT covers, and to show how one affects the other we used a series of different kinds of wipe transitions.

Motion Designer
3D Generalist

In collaboration with
Caitlin Smyth

Breakdown of the gas pipeline 3D render

Development Breakdown

Breakdown of the stocks & shares price graph sequence

As I was only an additional pair of hands for this job I wasn't responsible for any look development or storyboarding. However, I did have to create some alternative shot options for the client, which had to happen before the stock shots were purchased.

I also created several shots from scratch as we couldn't find anything to suit our needs on the
stock footage websites.