Ancestry Remembrance Day
An ad campaign for Ancestry, celebrating Remembrance Day 2022
2D MOTION DESIGNADVERTISEMENT3D MOTION DESIGN
For this job I was Art Director, Graphics Designer, and on-set Live Graphics Playout. This was quite a quick turnaround job so we had to really nail the storyboarding and preproduction process.
I was responsible for storyboarding, developing the visual style of the images projected on the walls of the bunker, playing out the rendered videos through a projector on the shoot, post-production tracked and overlaid text, and building and compositing in 3D any projected shots we missed on the shoot day.
Art Director
Motion Designer
Live Graphics Playout
In collaboration with
Nick Usher
Matt Brown
Nikita Gill
Style development of the photographs
Development Breakdown
Style development of the documents
While the final outcome isn't super graphics heavy, there was still a lot of work I had to do on this job - starting with the storyboard.
I used a mixture of location photos from our reconnaissance, with photos of the poet, Nikita Gill, that I found online (and had to photoshop to suit our needs!)
From there I developed the look and feel of the assets we had to use - photographs and documents, as well as develop the style of the poem typography, which would be overlaid into the footage from the shoot.