Ancestry PFX

For this project I was the Art Director, and sole Motion Graphics Designer.

As the client wanted to generate more brand awareness and familiarity with their website it was imperative that I base my entire design tightly around the brand guidelines.

The style I developed was simple so that it removed any noise, yet effective at sticking closely to the brand.
In fact it was so successful the client later came back asking for additional regional versions!

Art Director
Motion Designer

In the intro I even got the opportunity to use a photo of my nan and grandad, which was nice to pay homage to my own ancestry.

Development Breakdown

Animatic for the intro

As the final product was going to be entirely graphics-based, it was imperative that I got the storyboard fully detailed out
before initiating production.

Once this was signed off I took these frames into the animatic stage, and recorded a guide voiceover to time them out to.

As the storyboard frames were made in Illustrator, it made it incredibly easy to bring the layers in to After Effects in order to animate.