Ancestry Coronation Day

For this job I was co-Art Director, and produced about half of the animation in the final TV advert. It involved a lot of rotoscoping of 6.5K RED RAW footage which we shot in a studio, then composited into 3D space
in After Effects.

As the project went on it became clear how successful it would be, and so additional deliverables in the shape of DOOH and OOH boards were added to the brief by the client.

Art Director
Motion Designer

In collaboration with
Caitlin Smyth
Matt Brown
Nick Usher
Stefan Davis
Sam Harvey

AI tool test

Development Breakdown

Rotoscoping motion tests

Based on previous work with Ancestry, I thought it'd be sensible to prepare a style that would work on both a dark and light background. In the end the client went with the light background option as it felt more in-keeping with the celebratory feeling.

I also did some tests with an AI tool to add some movement into any supplied photo assets. While this did work, it wasn't used for the final video.